AI Adoption Strategy
Practical AI roadmaps for lean teams — tool selection, prompt systems, and workflow design that cut hours out of the week without adding headcount.
- AI audit & opportunity map
- Custom prompt libraries
- Team enablement & training
AI · Social Media · Digital Strategy
Enterprise strategy,
creative execution.
I'm Felicia Falco — a solutions consultant with a decade inside global brands like Unilever and Centric Software, now helping businesses use AI and social media to grow with the same rigor Fortune 500 teams demand.
- 10+
- Years in enterprise tech
- 5
- Global brands served
- 100+
- Discovery workshops led
- 4
- Certifications held
UnileverCentric SoftwareApteanASR GroupAmerican Sugar RefineryMontclair State UniversityUnileverCentric SoftwareApteanASR GroupAmerican Sugar RefineryMontclair State University
About
A consultant's mind for a creator's medium.
For ten years I sat across the table from executives at Unilever, ASR Group, Aptean, and Centric Software — running discovery workshops, designing solution architectures, and translating complex technology into business outcomes people actually adopt.
That work taught me something most social media help is missing: strategy without a system is just noise. Now I bring enterprise discipline — process mapping, requirements gathering, change management — to AI adoption and social media growth for businesses that want results they can measure.
Certified in Scrum, trained in AI for content creation, and fluent in the gap between a great idea and a shipped one.
AI Prompt EngineeringContent StrategySocial Media ManagementDiscovery WorkshopsBusiness Process AnalysisSolution DesignExecutive PresentationsAgile / ScrumChange ManagementData GovernanceSalesforceDigital Transformation
Services
What I build for clients.
Social Media Management
Full-service management built on a real content engine: strategy, calendar, production, publishing, and reporting that ties posts to pipeline.
- Channel strategy & positioning
- Content calendars & production
- Community & analytics reporting
Content Systems & Brand Voice
Repeatable systems so content stops depending on inspiration — voice guides, templates, and AI-assisted pipelines your team can actually run.
- Brand voice framework
- Template & asset libraries
- AI-assisted content pipeline
Digital Transformation Consulting
The enterprise discipline behind the creative work: process mapping, requirements gathering, and change management that makes new tools stick.
- Process & workflow mapping
- Requirements & solution design
- Adoption & change management
Experience
Ten years inside global brands.
2024 — 2026
Centric Software
Pre-Sales Consultant
Led end-to-end solution engineering for enterprise PLM and digital transformation across Food & Beverage and Manufacturing — discovery workshops, solution architecture, executive presentations, and RFP strategy.
2022 — 2024
Aptean
Solutions Consultant
Owned the full software sales lifecycle from discovery through demonstration and close. Designed future-state processes and built custom demo environments that translated technical capability into business value.
2020 — 2022
ASR Group
R&D Product Data Coordinator
Led SAP PLM data governance and transformation initiatives, acting as liaison between business, IT, and external consultants across R&D, QA, and Operations.
2016 — 2020
Unilever
Associate Scientist — R&D Product Development / Data & Digital
SAP PLM subject matter expert and PLM Super User supporting global implementation, UAT, and training, while developing and optimizing product formulations across innovation projects.
Process
How we'll work together.
- 01
Discover
A structured workshop to map your goals, audience, current workflows, and the gaps costing you time or revenue.
- 02
Design
A tailored strategy: channel plan, content architecture, AI workflows, and the metrics we'll hold it to.
- 03
Deploy
We build and launch — calendars, templates, prompt systems, publishing cadence — with you in the loop, not in the weeds.
- 04
Optimize
Monthly reporting and iteration. What performs gets scaled, what doesn't gets replaced. No vanity metrics.
Credentials
Certified, trained, tested.
Montclair State University — B.S., Food Science & Nutrition.
- Certified Scrum Product Owner® (CSPO)
- Certified ScrumMaster® (CSM)
- AI for Content Creation
- Artificial Intelligence Essentials V2
- Claude 101 — Certificate of Completion
- Claude Code 101 — Certificate of Completion
Let's talk
Ready to make your brand impossible to ignore?
Tell me where you are and where you want to be. I'll come back with a straight answer on whether I can help — and what it would look like.
201.937.9618